Marketing Resources

The ELCA Foundation provides these marketing resources to ELCA-related congregations, synods and other ministries royalty free to be used in their own marketing materials. There are new articles generated each quarter to promote awareness of legacy planning. You will find these articles referenced in the planned giving email content and bulletin articles, which are available for you to use in your own email and print communications. The articles are organized based on the date they were created but most can be used anytime throughout the year. Sample website content is also available.

This content is designed for you to copy and paste into your website editor. It offers a straightforward way to provide basic information to your members/supporters while ensuring any technical and detailed content is always up to date.

One of the best ways to engage your donors can be through a Legacy Sunday or other legacy event to honor current legacy donors and promote new legacy gifts to your ministry. You can contact your regional gift planner to learn more about an in-person legacy event for your ministry.

Planned Giving Website Content

It doesn't have to be complicated to add planned giving information to your ministry's website. This web content is designed for you to copy and paste into your website editor.

Planned Giving Articles

These royalty-free articles provide an easy way to add high-value content to your digital communication strategy. Share these on your website, in your next newsletter, or as a social media post to promote your planned giving program in your congregation or ministry.

Planned Giving Email Content

Use these email templates to build your next planned giving newsletter from start to finish. An example of a formatted layout is available for your reference, along with stock images that correspond with each article.

Planned Giving Bulletin Articles

Copy and paste these articles into your next newsletter or print communication. A short and long version are available to use depending on your space requirements. QR codes are also available to allow your members to easily access important information about their next steps.